Havskær is a conceptual jewelry brand and webshop universe inspired by the ocean, created with a focus on sustainability and storytelling.

The project combines a trend-based mermaidcore aesthetic with the purpose of raising awareness about ocean conservation through jewelry design.

As part of the project, I developed the brand identity and visual direction, including the logo, color palette, typography, and an organic visual language inspired by the movements and structures of the sea.

In addition, I designed and developed an interactive certification generator that creates unique certificates with each jewelry purchase and communicates the customer’s contribution to ocean preservation through generative patterns based on Perlin noise algorithms.