Koncept: formlessness.

“You can remain formless. You can take a form. You can take a form now, you can take a form later. Your choice, your need.”

SheCanPlay is a Danish nonprofit organization that works to strengthen young women's and gender minorities' participation, visibility and opportunities in the music industry. The organization offers free talent development programs, community, industry insight and access to creative facilities.

The organization desires a visual identity that opens up for an 'endorsed brands' structure for the artists who wish to signal their affiliation with SheCanPlay, without overpowering the emerging artist's own identity.